SB Italia appoints Pietro Lanza as Managing Director and Board Member

SB Italia, a leading group in the Digital Transformation solutions sector, announced today the appointment of Pietro Lanza to the position of Managing Director and Board Member. Lanza also enters as an investor in the SB Italia project, building on the common commitment of expanding the Group internationally.

Alongside Massimo Missaglia, CEO and Founder of SB Italia, Lanza will take on a prominent position in governance and the development of growth strategies, with a particular focus on acquisitions and the internationalization process. His proven track record will be a key element in accelerating the expansion path and strengthening SB Italia’s leadership in the European digital context.

This appointment marks a significant step in the development plan that started in 2022 with the entry of Argos, a pan-European fund that has supported the Group’s growth, strengthening its capacity for innovation and consolidating its competitive positioning. The five-year strategic project, which benefits from the presence of leading figures such as Pietro Scott Jovane and Paolo Scaroni on the company’s board, has already made it possible to achieve and exceed set goals, doubling financial performance and confirming the solidity of the path undertaken.

Pietro Lanza has a solid international background in the digital and financial sectors, gained by leading financial groups such as Banca Mediolanum, Fineco, Nordea, Credem Group and Sella Group, as well as in the field of management consulting with Eurogroup Consulting and in the development of technology startups with Siamosoci of the Azimut Group and Euronovate SA. He has held senior leadership positions including General Manager and Chairman of Intesa Spa (IBM Group) and Director of IBM Italy, dealing with the setting of go-to-market strategies and the coordination of digital transformation initiatives for key Italian Enterprise customers. Lanza has been an adjunct professor at the Bocconi and Cattolica Universities in Milan and currently serves as an Ambassador for the EHL Business School in Lausanne.

This path culminates naturally with his entry into SB Italia, a group aimed at further strengthening its prominent position among the main players in digital transformation in Italy and Europe.

“The arrival of Pietro Lanza represents an important strategic choice for SB Italia,” says Massimo Missaglia. “His international experience, in-depth knowledge of the Enterprise market and expertise in managing complex projects will be key factors in supporting the company’s growth and strengthening the Group’s positioning. Pietro’s contribution will make it possible to give further impetus to the internationalization process and to accelerate development through targeted acquisitions, aimed at expanding the offer while maintaining focus on our core business. His consolidated professional background will be an added value in the company’s growth path. In addition, entering corporate governance will help further solidify the organization’s leadership and ability to pursue its strategic vision.”

Pietro Lanza commented: “It is a privilege to join SB Italia in such a dynamic phase. I fully share the strategic vision of the shareholders and management and I am determined to contribute to the development of new opportunities, also through selective acquisitions, in order to strengthen the Group’s position as a digital innovation leader at a European level. Alongside the priorities of growth and internationalisation, I believe it is essential to contribute to the consolidation of the Group’s ESG strategy. For SB Italia this is not only an ethical commitment, but a real competitive factor. The awards achieved in recent years – from 9th place in the Top ICT Sustainability ranking to the Silver Sustainability Rating of EcoVadis – demonstrate our desire to combine technological innovation, inclusion and environmental responsibility. The integration of ESG principles into the Group’s solutions and business model represents a concrete lever to generate sustainable value, for the benefit of the companies that choose us and the context in which we operate.”