SB Italia becomes Havant: a new identity to drive global growth

SB Italia announces its evolution into Havant, a strategic move marking the beginning of a new growth phase and international positioning, whilst maintaining the same values, expertise, and vision that have guided the company over the past twenty years.

Havant is not a new entity replacing SB Italia, but rather its natural evolution: a brand designed to represent in a clearer and more distinctive way what the company has become today and what it aims to be tomorrow. This transformation accompanies the expansion of the company’s offering, its increased scale, and its extended presence in international markets.

The decision to change name stems from the need to convey an increasingly international reach, both geographically and in terms of strategic ambition. Havant embodies the identity of a mature, solid, and dynamic group, capable of leading technological innovation in complex and constantly evolving environments.

“This renewal marks a turning point in our history,” says Pietro Lanza, General Manager and Managing Director. “Havant is the symbol of our international vocation and our commitment to anticipating the needs of a global market. The new payoff, ‘shaping innovation,’ reflects our dedication to putting the most advanced technologies and our expertise at the service of companies and institutions looking to the future.”

The evolution into Havant is the culmination of a growth journey built over time and guided by a clear vision: making digital transformation a structural driver of competitiveness, efficiency, and sustainability for companies and institutions.

Havant establishes itself as a reference point in process digitalization, information management and enhancement, and the practical application of artificial intelligence to support decision-making, compliance, and data governance. This positioning stems from the integration of technologies, expertise, and methodology, enabling the company to tackle the complexity of modern organizational contexts with scalable, secure, and future-oriented solutions.

Havant’s growth is not only about size, but also strategy: an evolution that strengthens the group’s ability to operate on an international scale, engage with advanced technology ecosystems, and guide clients through the most challenging innovation journeys—from intelligent process automation to advanced information management and AI governance models.

L’evoluzione in Havant rappresenta la sintesi di un percorso di crescita costruito nel tempo e guidato da una visione chiara: rendere la trasformazione digitale un fattore strutturale di competitività, efficienza e sostenibilità per aziende e istituzioni.

In this context, Havant stands out for its responsible and inclusive approach to innovation, placing people, skills development, and long-term value creation at the center. A reliable and solid partner, capable of driving change with vision, pragmatism, and continuity, Havant brings Italian know-how to the most advanced European markets and helps define new standards in digital transformation.

The new identity strengthens the values that have always characterized SB Italia—innovation, reliability, and solidity—integrating them into a broader and more structured vision focused on sustainability and long-term value creation.

Havant places ecological efficiency at the heart of its strategy, promoting digitalization as a lever to optimize processes and reduce environmental impact. “Our evolution reflects a choice of responsibility and foresight,” says Massimo Missaglia, CEO and Founder. “We believe that digital transformation is a fundamental lever to increase efficiency, reduce consumption, and promote sustainable growth. With Havant, we reinforce our role as a strategic partner for businesses and public administrations, both in Italy and in the most advanced international markets, valuing people and building solid alliances.”